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Rob Hernandez Location
Libertyville, IL, US
Rob Hernandez Work
SVP, Qualitative Research @ (June 2024 - Present)
Business Strategy and Qualitative Research Lead @ (July 2020 - December 2023)
Research and Insights Lead @ (June 2019 - June 2020)
Sector Lead for CPG, Financial Services @ (November 2017 - May 2019)
Head of Qualitative Research and Strategic Innovation @ (February 2013 - November 2017)
Consultant @ (October 2012 - February 2013)
Global Brand Director @ (January 2011 - September 2012)
Managing Director @ (July 2002 - December 2010)
President @ Brand Insight Group (January 2002 - July 2002)
Director of Planning @ (March 2001 - December 2001)
Senior Planner @ (May 2000 - March 2001)
Associate Planning Director @ (November 1999 - May 2000)
Research Manager @ (March 1998 - October 1999)
Planner @ (May 1994 - February 1998)
Rob Hernandez Education
The University of Texas at Austin
MA (Communication)
University of Pennsylvania
BA (Political Science)
Rob Hernandez Skills
External Communications
Resource Allocation
Subject Matter Experts
Strategic Communications
Presenter
Persuasion
Creative Strategy
Creative Ideation
Market Planning
Teamwork
Problem Solving
Analytical Skills
UX Research
Business Analytics
Product Innovation
Strategic Thinking
Business Development
Briefs
Marketing Strategy
Ethnography
Competitive Analysis
Product Development
Creative Direction
Brand Consulting
Customer Insight
Focus Groups
Consumer Behaviour
Marketing Research
Brand Management
Segmentation
Leadership
Team Leadership
Consumer Product Testing
Online Research
Strategic Planning
Business Strategy
Innovation
Qualitative Research
Workshop Facilitation
Advertising
Advertising Research
Consumer Insight
Management
Market Research
Marketing
Strategy
Brand Equity
Market Analysis
Competitive Intelligence
Marketing Communications
Rob Hernandez Summary
Rob Hernandez, based in Libertyville, IL, US, is currently a SVP, Qualitative Research at MMR Research Associates, Inc.. Rob Hernandez brings experience from previous roles at Magid, GBK Collective, Ipsos and GfK. Rob Hernandez holds a MA in Communication @ The University of Texas at Austin. With a robust skill set that includes External Communications, Resource Allocation, Subject Matter Experts, Strategic Communications, Presenter and more. Rob Hernandez has 2 emails and 2 mobile phone numbers on RocketReach.
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