It all began in 1999 when co-founder and CEO Edward Wimmer IV had a close call with a truck while running. He then teamed up with his father to create the best wearable ID in the business. ROAD iD exists with the goal of saving lives, delivering peace of mind, and fueling adventure. We strive for excellence in all categories, from being the leader in athletic identification gear in running, cycling, and triathlon markets to providing legendary customer service. Our IDs provide peace of mind and are key tools used by first responders. If you cannot speak for yourself, your ROAD iD will speak for you. A portion of each order is donated to 4 Paws for Ability as a part of our company cornerstone, Purpose Over Profit. Visit roadid.com or call us at 800-345-6336.
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ROAD iD Questions
The ROAD iD annual revenue was $8 million in 2026.
Edward Wimmer is the Owner of ROAD iD.
22 people are employed at ROAD iD.
ROAD iD is based in Covington, Kentucky.
The NAICS codes for ROAD iD are [33, 44].
The SIC codes for ROAD iD are [38, 384].
Top ROAD iD Employees
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Mike Trimpe
Head of Marketing at ROAD iD
Cincinnati, OH, US23 -
Edward Wimmer
Owner at ROAD iD
Covington, KY, US23 -
22
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Catherine Albertson
Marketing Manager at ROAD iD
Austin, TX, US24 -
Erin Eimer
Operations Manager at ROAD iD
Fort Mitchell, KY, US15 -
Alexa Sandler
Messaging Strategist at ROAD iD
Cincinnati, OH, US3 -
Steve Hamm
Fulfillment Manager at ROAD iD
Cincinnati, OH, US41 -
Paula Hook
Customer Service Manager at ROAD iD
Cincinnati, OH, US -
Jamie Flynt
Software Engineer (Operations) at ROAD iD
Covington, KY, US23
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