River Recreation Competitors

At Recreational Equipment, Inc. (REI), we exist to inspire and enable life outside for everyone. We believe that it’s in the wild, untamed and natural places that we find our best selves, so our purpose is to awaken a lifelong love of the outdoors, for all. Since 1938, we have been your local outdoor co-op, working to help you experience the transformational power of nature. We bring you top-quality gear and apparel, expert advice, rental equipment, inspiring stories of life outside and outdoor experiences to enjoy alone or share with your friends and family. And because we have no shareholders, with every purchase you make with REI, you are choosing to steward the outdoors, support sustainable business and help the fight for life outside. So whether you’re new to the outdoors or a seasoned pro, we hope you’ll join us.

Employee-owned NRS, Inc. is a leading manufacturer of high-performance inflatable boats and SUP boards, and of rugged, innovative gear for anyone seeking adventure on the water. Born in a college professor’s garage in 1972 as Northwest River Supplies, NRS has become a major force in the outdoor industry, inspiring and equipping countless paddlers and anglers in the U.S. and around the world.

Jackson Adventures originated in 2004 with the launch of Jackson Kayaks, a made-in- America whitewater brand founded by world champion and Olympic kayaker, Eric Jackson, design partner David Knight and friend, Tony Lunt. From its headquarters near Rock Island, Tennessee, the brand quickly established itself as the leader in innovation and build quality and soon diversified into a line of recreational and fishing kayaks equally distinctive for thoughtful design and elite performance. A premium cooler brand, Orion, arrived in 2014. And in 2018, Jackson Adventures created a whole new category of personal recreational and fishing craft with Blue Sky Boatworks, a super-stable, highly efficient platform that claimed Best Fishing Craft honors at 2018’s iCast. In 2019, the latest brand to join the family, Orion Kennels, brings the Jackson Adventures DNA of intelligent design and singular performance, to dog owners. The tradition of pioneering kayaks, boats, outdoor products and essential accessories continues with the arrival of Jackson Adventures’ propulsion breakthrough, the FlexDrive 3D system that seamlessly integrates easily upgradable propulsion, power and steering solutions for the industry’s most advanced interface between the user and his craft. Throughout this journey, Jackson Kayak and now Adventures, has never veered from the central values that launched the company: That we always be open and welcoming. That we make our growing family of customers and dealers feel close. That we strive for improvements in the products we create so that they reflect our authentic and honest understanding of the adventure and the adventurer. In other words, always be Outdoor To The Core.