Rims & Goggles, Inc Information

In 1973 divorcés, Rosemary and Homer decided that eyewear shouldn't be thought of as a crutch for the vision impaired. Utilizing Rosemary's expertise within the fashion industry (and business savvy) and Homer's technical experience in opticianry, they decided to venture into the new frontier of eyeglasses & eyewear as a fashion accessory. They opened Rims & Goggles on Sacramento Street with no money, yet big dreams of changing the concept of ophthalmic eyewear. With the success of their first store, three years later they ventured to open Rims & Goggles of Marin and a few years later opened another San Francisco store on Sutter Street. In 2006 a new generation began when Homer and Rosemary's daughter Penna moved back to the Bay Area from Los Angeles to take over ownership of the Marin County store, bringing her fashion, marketing and design experience to Rims & Goggles of Marin. "Growing up in a business gives you a lot of insight as to future possibilities. My buying and manufacturing trips to Paris and Milan each year fuel our excitement as well as keep us abreast on the latest developments in eyewear. Now, with the launching of the Rims & Goggles online store, our style and vision is available worldwide, offering what has been available to our customers in Marin County for over 38 years.” Rims & Goggles of Marin focuses on Independent Eyewear lines… "Our eyewear designers don't make Pants and Perfume then license their name to stamp on 9,000 frames" she laughs, "They create the most beautiful handmade eyewear the world has ever seen… and we bring it to our store in Mill Valley, just for you."