Discerning Eye is Eastern Iowa's foremost award winning optical boutique and THE place to find unique and exclusive eyewear and sunglasses in Eastern Iowa. Here at DE, we provide personalized, friendly and informed service to help make choosing your new eyewear a wonderful experience. Find the perfect eyewear for your style and personality with a personal eyewear consultation from our friendly and certified opticians, Joni Schrup, Joni Long and Jennifer Robb.
| Website | http://www.discerningeyeoptical.com |
| Revenue | $943000 |
| Employees | 10 (4 on RocketReach) |
| Address | 218 E Washington St, Iowa City, Iowa 52246, US |
| Phone | +1 718-282-3620 |
| Technologies |
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| Industry | Retail |
| Web Rank | 6 Million |
| Keywords | Eyewear, Sunglasses, Optical Boutique, Unique Eyewear, Exclusive Eyewear, Eyeglasses, Prescription Eyewear, Optical, Eye Exam, Eye Care, Frames, Designer Eyewear, Eyewear Accessories, Vision Care, Optometrist, Optician, Eyeglass Frames, Sunglass Frames, Luxury Eyewear, Fashion Eyewear |
| Competitors | Warby Parker, LensCrafters, Pearle Vision, 江苏淘镜有限公司, Eyebuydirect, FramesDirect.com, Sunglass Hut, Coastal Training Technologies Corporation, GlassesUSA.com, MightySkins +31 more (view full list) |
| SIC | SIC Code 599 Companies, SIC Code 59 Companies |
| NAICS | NAICS Code 4461 Companies, NAICS Code 44 Companies, NAICS Code 446 Companies |
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Discerning Eye Questions
The Discerning Eye annual revenue was $943000 in 2026.
Joni Schrup is the Owner and Optician of Discerning Eye.
4 people are employed at Discerning Eye.
Discerning Eye is based in Iowa City, Iowa.
The NAICS codes for Discerning Eye are [4461, 44, 446].
The SIC codes for Discerning Eye are [599, 59].
Top Discerning Eye Employees
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Joni Schrup
Owner and Optician at Discerning Eye
Iowa City, IA, US34 -
Dan Wolfe
Doctor of Optometry at Discerning Eye
Cedar Rapids, IA, US15+
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