research-i Information

Participant recruitment for qualitative and UX research, where experience, judgement and participant quality matter. research-i is a UK participant recruitment agency specialising in gaming, entertainment, technology and UX research. Founded by Darren and Leanne Strick, who each have more than 20 years’ industry experience, we understand both sides of the research process. We began our careers as qualitative researchers before specialising in participant recruitment, giving us a practical understanding of what research teams need and the pressures surrounding fieldwork. Clients work directly with us throughout, receiving senior, hands-on support from the initial brief through to delivery. We recruit for playtests, focus groups, depth interviews, UX and usability studies, remote interviews, accompanied shops, product placements and online communities. Our established and continually growing UK-wide participant community enables us to reach mainstream and specialist audiences. Good recruitment involves more than finding people who appear to meet a specification. It requires careful screening, sound judgement and a clear understanding of who the research genuinely needs. We sense-check briefs, give honest feasibility advice and identify potential issues early. Our clients include global brands, in-house research teams and independent research agencies. Many have trusted us for years with complex, time-sensitive projects and smaller studies where every participant counts. When requirements change or unexpected issues arise, we remain responsive and closely involved, helping to reduce pressure, protect research quality and keep projects moving. research-i is a member of the Market Research Society (MRS) and the Association for Qualitative Research (AQR), and participates in the Recruiter Accreditation Scheme (RAS). We are also regularly recommended within the MoneySavingExpert community as a trusted market research company to join.