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Recession-friendly: Renew Denim is a denim boutique for the new economy. Launched in 2008, our business model takes advantage of recession-driven inventory imbalances to buy premium denim overstock and bring customers the best brands for 40-70% off their retail prices. At Renew Denim, all of our premium denim brands are priced between $19 and $99. Green Boutique: We also have “renewed” denim jeans, which are recycled jeans that have been embellished by local design students and artists as well as a gallery wall where we feature the work of local photographers. In addition to renewed jeans, we distribute Renew Denim “eco-bags” with all denim purchases. When customers return they receive a 5% discount off of their next purchase if they reuse the bag. Social Networking: We have 400 customers in our Facebook group and also use Twitter and RenewDenim.com to promote our company, products, and events.

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