Reload Consulting Information

For twenty years, we have supported Australian organisations to deliver great marketing. We started as Reload Consulting and grew up inside the Reload Group, winning two decades of work on reputation and referral alone. In 2026 it was time to recognise that work by reflecting it directly in our brand. We are now Chapter One Consulting, a name that says where the work belongs. At the beginning. Twenty years in the industry has taught us that most marketing starts around Chapter Five. Somebody, at some point, made a set of assumptions about their audience, the market conditions and the brand proposition. The problem was that nobody went back to check whether they were true. The campaign hits its benchmarks, but the organisation doesn't move forward. Every opening chapter does three things. It sets the world. It establishes the characters. It frames the central tension. Skip one and nothing that follows makes sense. Strategy is no different. INSIGHT Know what your audience does, with no assumptions made. GROWTH Design what your audience meets, and where they meet it. TRANSFORM Build the capability to deliver it. Same business since 2006. Same team, same method, same clients. Chapter One Consulting is part of Hardie Grant Media.