Reactional Music Information

Reactional Music brings licensed hit music to mobile game user acquisition (UA) advertising. Game publishers spend over $25B a year on UA, yet hit music is almost entirely absent from performance ads. Licensing music at the speed and volume UA requires has simply not been possible until now. Reactional changes that. Through our partnerships with the major music companies, one contract gives a game publisher access to hundreds of hit tracks, cleared and ready for their campaigns. Our patented engine adapts gameplay to the music in real time, so the song stays intact and the creative moves with it. Pilot studies with AAA game publishers have shown positive results, and more than 20 game publishers have signed up for early access. Based in Stockholm and London. Learn more at reactionalmusic.com