Qualitative Data Analysis Services Competitors

Qualtrics is the global leader in Experience Management. It helps organizations make sense of every signal across the experiences that matter most — customer, employee, patient, product, and brand — so they can act on what they learn before the moment passes. Most companies track experience with disconnected tools. The organizations that win compete on it. The Qualtrics XM platform brings together listening, understanding, and action in one system: capturing signals across surveys, calls, digital touch points, and service interactions, and using AI-powered analytics to surface themes, sentiment, and risk in context while equipping teams, and AI-driven Experience Agents, to close the loop. From retail and travel and hospitality to healthcare, financial services, and the public sector, global enterprises trust Qualtrics to turn insight into measurable outcomes: stronger loyalty, reduced churn, faster research, and more confident decisions. In May 2026, under the leadership of CEO Jason Marynard, Qualtrics completed its acquisition of Press Ganey Forsta, bringing healthcare's most widely used experience measurement systems into the platform. Qualtrics is co-headquartered in Provo, Utah, and Seattle, Washington, with dozens of offices located worldwide. We put our customers first, act with transparency, and combine human expertise with AI to deliver meaningful insights that drive better decisions.

Every day, QSR International helps over 1.5 million researchers, from professors to PhD students, to doctors, nurses, marketers, analysts and others to utilize Qualitative Data Analysis (QDA) to uncover deeper insights contained within “human data”. These insights are obtained by analyzing data collected via social media, consumer and community feedback and other means. We give people the power to make better, defensible decisions and recommendations, by uncovering more insights in their area of exploration. With an innovative suite of qualitative data analysis products, NVivo and Interpris, QSR’s software enables both structured numerical data and unstructured “human” data to be analyzed together, uncovering powerful insights unattainable only through quantitative data analysis. The insights our software helps unlock gives researchers worldwide the power to make more informed decisions that create growth, solve problems and improve lives. With benefits for individuals, teams, and organizations, QSR International unlocks data and research intelligence in ways that are otherwise impossible. Headquartered in Australia, we maintain offices in the United States, the United Kingdom, and throughout Europe. Learn more at www.qsrinternational.com.

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