Purple Koru Information

Purple Koru helps leaders make high-stakes decisions — and then turn those decisions into outcomes. We are a strategic advisory firm led by senior executives who have built companies, run global organizations, owned P&Ls, and led complex transformations. Our work lives at the intersection of strategy, execution, and technology — where decisions are difficult, consequences are real, and follow-through matters. What makes Purple Koru different is not just experience. It’s how we engage. We don’t advise from the sidelines. We embed with leadership teams, roll up our sleeves, and stay accountable through execution. We work comfortably in boardrooms, with operators in the field, and alongside technologists building what’s required to scale. Over years of client work, we developed deep analytical models and decision frameworks to support complex commercial and technology choices — particularly where pricing, trade-offs, and long-term commitments are involved. That work became Compare IQ. Compare IQ is a decision intelligence platform designed to bring clarity before commitments are made. It helps leaders model, compare, and understand complex scenarios — starting with cloud pricing — so decisions are defensible, aligned, and grounded in reality. Compare IQ does not replace advisory work. It strengthens it — providing executives with clear, neutral insight at the moment it matters most. Purple Koru works with executive teams, founders, and operators navigating moments of inflection: growth, transformation, platform decisions, and high-stakes negotiations. If you’re facing a decision where clarity matters as much as execution, we should talk.