PSC - BRAND Information

PSC is a fashion brand and creative studio founded by Pia Hakko and Pelin Yaşar in 2013, after meeting at Central Saint Martins. Known for its distinct attitude, PSC Brand creates contemporary casualwear with personality and mood. While PSC Brand creates globally recognized collections, PSC Studio leads creative direction for fashion, lifestyle and cultural brands from concept to campaign. From bold pieces to bold stories, everything starts with a point of view. PSC Brand-- Contemporary casualwear, defined by form and function. PSC Studio-- Creative direction for standout brands. From concept to campaign.