Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it.
So what goes into the market intelligence mix?
MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future.
MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide.
PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers.
COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge.
The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge.
That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.
Serious Eats is a website focused on celebrating and sharing food enthusiasm through blogs and online community. Our unique combination of community and content brings together the distinctive voices of food bloggers, compelling original and acquired food video, and spirited, inclusive, conversations about all things food- and drink-related.
Since 1869, we’ve been connecting people through food they love. Our history was created by remarkable people, ideas and innovations.
We are stewards of amazing brands. We have a focused strategy and leading brands in our two divisions: Meals & Beverages and Snacks. We foster a culture of belonging where people come first. We live our values, always, and show great care for the communities we call home. We are passionate and relentless in our pursuit of winning with character, while setting the highest standards for performance.
Get contact details of over 700M profiles across 60M
companies – all with industry-leading accuracy. Sales and Recruiter users, try out our
Email Finder Extension.
Find business and personal emails and mobile phone numbers
with exclusive coverage across niche job titles, industries, and more
for unparalleled targeting. Also
available via our
Contact Data API.