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Like an emotional think tank, or a group of forward tastemakers; inconspicuous trend forecasters and business strategists. The minds and creatives behind some of your favorite brands. Relevance is key. Combining vision with know how, intuition with practicality, analysis with beauty. Each project is its own, each answer is measured.

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Marieke van der Poel is the Chief creative strategist, trend forecaster, founder, owner of Proef.

7 people are employed at Proef.

Proef is based in San Francisco, California.

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