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Strategy grounded by aspiration, creativity inspired by research, development informed by taste forecasting. Leverage DNA against possibility to create opportunity. Past problem solving, post systems thinking. Reconstruct the future. The minds and creatives behind some of your favorite brands. Relevance is key. Combining vision with know how, intuition with practicality, analysis with beauty. Each project is its own, each answer is measured.

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Marieke van der Poel is the Chief creative strategist, trend forecaster, founder, owner of Proef.

7 people are employed at Proef.

Proef is based in San Francisco, California.

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