Problem Child Information

Problem Child is an insights and strategy shop. We’re inspired by investigative journalism, by the idea that emerging and alternative cultures offer us a view into change the world is looking for and that brands can and should be a vehicle for this change. We're built on the idea that challenging the assumptions on which traditional research and strategy is based and questioning the status quo helps push us forward; collectively. This allows us to approach our work fundamentally differently. Speaking to groups others haven't and asking the questions others won't. We explore nascent movements to understand what’s next; then work with brands to bridge the gaps and move from chasing culture, to creating it.