Erdos & Morgan Information

Erdos & Morgan is readily identified as a leader in business-to-business research. With offices in New York and Boston, we have emerged as one of the premier international market and media research companies based in the United States. Erdos & Morgan is a full-service market research company offering a broad range of services to corporate America, the media, and advertising agencies. Founded in 1947 by Paul L. Erdos and Arthur J. Morgan, our years of experience have provided us with unparalleled familiarity with the types of questions and analyses focused on business-to-business research. In 1988, Erdos & Morgan was acquired by Beta Research Corporation (http://www.betaresearch.com). Studies include syndicated research, such as Opinion Leaders, Financial Advisor and Purchase Influence in American Business. Custom research includes panels, product research, concept/ad testing, sales and market positioning, customer satisfaction, corporate image/perception, subscriber, readership/editorial, circulation, direct marketing, and tracking studies. These are completed utilizing both quantitative and qualitative techniques including mail, telephone, personal/one-on-one, online, on-site, focus groups, and other statistically sound methods. Erdos & Morgan's parent company, Beta Research Corp., is certified as a women’s business enterprise through the Women’s Business Enterprise National Council (WBENC).