Primo Water is a leading North America-focused pure-play water solutions provider that operates largely under a recurring revenue model in the large format water category (defined as 3 gallons or greater). This business strategy is commonly referred to as “razor-razorblade” because the initial sale of a product creates a base of users who frequently purchase complementary consumable products. The razor in Primo Water‘s revenue model is its industry leading line-up of innovative water dispensers, which are sold through approximately 10,900 retail locations and online at various price points. The dispensers help increase household and business penetration which drives recurring purchases of Primo Water‘s razorblade offering or water solutions. Primo Water‘s razorblade offering is comprised of Water Direct, Water Exchange, and Water Refill. Through its Water Direct business, Primo Water delivers sustainable hydration solutions direct to customers, whether at home or to businesses. Through its Water Exchange business, customers visit retail locations and purchase a pre-filled bottle of water. Once consumed, empty bottles are exchanged at our recycling center displays, which provide a ticket that offers a discount toward the purchase of a new bottle. Water Exchange is available in approximately 17,500 retail locations. Through its Water Refill business, customers refill empty bottles at approximately 23,500 self-service refill drinking water stations. Primo Water also offers water filtration units across North America. Primo Water‘s water solutions expand consumer access to purified, spring, and mineral water to promote a healthier, more sustainable lifestyle while simultaneously reducing plastic waste and pollution. Primo Water is committed to its water stewardship standards and is proud to partner with the International Bottled Water Association (IBWA) in North America which ensures strict adherence to safety, quality, sanitation and regulatory standards.
View Top Employees from Primo Water CorporationWebsite | https://primowatercorp.com/ |
Ticker | PRMW |
Revenue | $1.47 billion |
Funding | $100 million |
Employees | 1,648 (709 on RocketReach) |
Founded | 2004 |
Address | 1150 Assembly Drive Suite 800, Tampa, Florida 33607, US |
Phone | (844) 237-7466 |
Fax | (336) 331-0319 |
Technologies |
JavaScript,
HTML,
PHP
+60 more
(view full list)
|
Industry | Food and Beverage Services, Food, Beverages & Tobacco, Water Dispensers, Manufacturing, 3 and 5 Gallon Water Exchange, Purified Water Refill Stations |
Keywords | Bottled Water, Water Filtration |
Competitors | Blue Star Limited, Elkay Manufacturing, GE Water & Process Technologies, Igloo Products Corp., InSinkErator |
SIC | SIC Code 208 Companies, SIC Code 20 Companies |
NAICS | NAICS Code 32 Companies, NAICS Code 3121 Companies, NAICS Code 326 Companies, NAICS Code 3261 Companies, NAICS Code 312 Companies, NAICS Code 31 Companies |
Looking for a particular Primo Water Corporation employee's phone or email?
The Primo Water Corporation annual revenue was $1.47 billion in 2024.
Billy Prim is the Chairman and Chief Executive Officer of Primo Water Corporation.
709 people are employed at Primo Water Corporation.
Primo Water Corporation is based in Tampa, Florida.
The NAICS codes for Primo Water Corporation are [32, 3121, 326, 3261, 312, 31].
The SIC codes for Primo Water Corporation are [208, 20].