Primary ArmsĀ® is a leading innovator, manufacturer, and retailer in the firearms, tactical gear, and outdoor sporting goods industry. With a strong presence both online and in brick-and-mortar retail, along with a growing wholesale (B2B) and government (B2G) distribution network, we serve a diverse customer base in over 17 countries including the UK, Canada, and New Zealand. Founded in 2007 by Marshall Lerner, Primary Arms has evolved from a small startup into one of the fastest-growing e-commerce companies in our category. We are widely recognized for providing exceptional customer service, unbeatable value, and forward-thinking product innovation. Our proprietary optics line, featuring the patented ACSSĀ® reticle system, has earned global recognition for performance and reliability. Headquartered in Houston, Texas, our team of more than 150 professionals operates from a new, state-of-the-art facility powered by advanced cloud-based ERP and e-commerce systems. With an A+ rating from the Better Business Bureau and a steadfast commitment to customer satisfaction, Primary Arms is proud to deliver game-changing products and services to shooters, professionals, and outdoor enthusiasts worldwide. Learn more: www.primaryarms.com www.primaryarmsoptics.com Follow us: Instagram: @primaryarmsonline | @primaryarms_optics | @primaryarms_gov Twitter: @PrimaryArms | @PAOptics YouTube: Primary Arms Online | Primary Arms Optics Facebook: Primary Arms Online | Primary Arms Optics | Primary Arms Government
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The Primary Arms, LLC annual revenue was $129.4 million in 2026.
Matt Fleming is the President of Primary Arms, LLC.
132 people are employed at Primary Arms, LLC.
Primary Arms, LLC is based in Houston, Texas.
The NAICS codes for Primary Arms, LLC are [453, 42, 45, 423].
The SIC codes for Primary Arms, LLC are [509, 59, 50, 596].