With more than 3M customers, €880M in gross written premiums across Europe, and a team of over 900 people, Prima is one of the most successful insurtech player in the world. Prima leverage on technology to accomplish one mission: to give customers a great experience at great prices. Launched in 2015, in 2020 Prima became the market leader in the online motor sector in Italy, redesigning and digitalising the entire insurance value chain by building from scratch its own tech platforms on the most advanced tech stack and data analytics capabilities. Prima is backed by the most prestigious financial institutions in the world. Goldman Sachs and The Blackstone Group, invested in 2018 in the largest venture capital round ever made in Italy at that time. The Carlyle Group is also part of the shareholders since 2022. In 2021, Prima launched the Home and Family product and is on a journey to become a one stop shop for customers willing to buy insurance products. In 2022, Prima started an international expansion: we currently have a team of more than 90 professionals in London and more than 60 in Madrid, expanding both the UK and Spanish markets. We are Prima, and we can’t wait to see where our journey takes us next. Discover more: https://www.prima.it Discover more on: https://www.helloprima.co.uk Discover more on: https://www.helloprima.es/
View Top Employees from PrimaWebsite | https://www.helloprima.com/ |
Revenue | $6 million |
Employees | 1,184 (720 on RocketReach) |
Founded | 2014 |
Address | Piazzale Loreto, 17, Milano, Lombardia 20131, IT |
Phone | +39 02 7262 6462 |
Technologies |
G Suite,
Gmail,
Cloudflare
+41 more
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Industry | Insurance, Auto Insurance, Automotive Insurance, Financial Services, Other Insurance, Automotive, Transportation |
Web Rank | 64627 |
Web Visits | 649440 |
Keywords | Innovative Insurance, European Insurance, Digital Insurance, Online Car Insurance |
SIC | SIC Code 63 Companies, SIC Code 631 Companies |
NAICS | NAICS Code 52411 Companies, NAICS Code 5241 Companies, NAICS Code 52 Companies, NAICS Code 524 Companies |
Looking for a particular Prima employee's phone or email?
The Prima annual revenue was $6 million in 2024.
Anna Sanfilippo is the CMO of Prima.
720 people are employed at Prima.
Prima is based in Milano, Lombardia.
The NAICS codes for Prima are [52411, 5241, 52, 524].
The SIC codes for Prima are [63, 631].