Prima Competitors

Garden of Life, LLC is a recognized leader in natural specialty vitamin & supplement industry. Our portfolio includes the following brands: Garden of Life® Founded in 2000, the sole purpose of Garden of Life® is and always will be to empower you, our consumers, with the tools necessary to achieve extraordinary health. And, at the same time, ensure that we are offering clean, traceable, clinically studied ingredients in the most sustainable way possible. Solgar® Solgar® is the result of 75 years of commitment to quality, health, and well-being. Our mission throughout the decades has remained the same: to create the finest nutritional supplements in small batches, made possible through tireless research, using only the finest raw materials. When it comes to quality, Solgar® is The Gold Standard. American Health® At American Health, we make good health simple. With over 60 years of experience bringing you the highest quality nutritional products created to help maintain your optimum health and wellness.

We believe that whole food based nutrition containing collagen is essential for one’s overall health, beauty, fitness and well-being. Our ancestors utilized sustainable whole animal nutrition, which provided an abundant amount of collagen. Over the past century modern food processing has removed this natural and healthy protein from our diets. Collagen is vital for our body and is the basic building block of skin, hair, nails, bones and joints. We promote optimal health, beauty, vibrant youth, and overall wellness with our products. We are dedicated to providing 100% natural, whole food proteins that support animal well-being and sustainable eco-friendly practices. Our happy cows openly graze on lush natural grass pastures providing the highest quality of protein.

At Care/of, we take the guesswork out of feeling better by helping people build custom vitamin routines based on their unique needs. Whether it’s our personalized daily vitamin packs and powders through our direct-to-consumer business, or our multivitamins and blends with our retail partner Target, our products are backed by science and include a combination of highly-researched nutrients and traditionally used herbs. By providing honest guidance and better ingredients, we aim to help people feel empowered to make the right choices for their health. Since our launch in 2016, we have raised capital from top investors including Goldman Sachs Investment Partners, Goodwater Capital, Tusk Ventures, RRE Capital, Juxtapose, and Bayer. In late 2020, Bayer secured additional investment in Care/of giving it majority ownership. By joining forces with Bayer, we are able to expand our ability to connect directly with new and existing customers and elevate our unwavering commitment to science-backed guidance, quality ingredients, and sustainable practices. OUR CORE VALUES Be Humble: Engage in debate with an open mind. Embrace feedback and being wrong when presented with data that shows there is a better option. Be Honest: Deliver the truth with humor and love. Recognize and stand up against discrimination on the basis of race, sex, gender, sexual orientation, religious background, or mental and physical abilities - in our work and beyond. Be Thoughtful: Attack hard problems with thoughtful tenacity. Don’t shy away from complex problems with complex solutions. Be Different: Kill your darlings. Don’t be afraid to re-write something once effective, loved, or widely accepted in the past. Evolution is wonderful. Push against banality and the status quo.