Priestley Competitors

We're the name behind SiteMinder, the world’s leading hotel commerce platform, and Little Hotelier, an all-in-one hotel management software that makes the lives of small accommodation providers easier. Our global company is headquartered in Sydney with offices in Bangkok, Barcelona, Berlin, Dallas, Galway, London, Manila, Mexico City and Pune. Through our technology and the largest partner ecosystem in the global hotel industry, we generate more than 140 million reservations worth over A$85 billion in revenue for our 56,000+ hotel customers each year.

The way people search is changing. AI Overviews, ChatGPT, Perplexity and other AI tools are reshaping how brands get discovered online. Traditional SEO isn’t dead, but it’s not enough on its own anymore. This page covers what matters at the intersection of SEO and AI search. Algorithm shifts, LLM visibility, generative engine optimisation, and practical strategies for brands that want to stay visible as search evolves. Powered by Optimising (optimising.com.au), Australia’s most trusted SEO & AI consultancy. We’ve been doing this since 2008 and we’re deep in the AI search shift with clients across e-commerce, franchise, tourism and professional services.

Our story began in 2008 with $400, a Melbourne bedroom and our founder Nick Bell cold-calling strangers about this new thing called SEO. Ultimately, WME has become one of Australia's pioneers of digital marketing, and that obsession hasn't changed for nearly two decades, only our firepower has. We treat transparency and honesty as our tour de force. You will see our strategies work out in real time all because we've ranked 300k+ keywords, managed $100M+ in ad spend, deployed 13.5k+ marketing strategies, built 1,500+ websites and grown 4.5k+ Aussie businesses. In terms of our scope? SEO, Google Ads and PPC, social, content marketing, website design and development, among many more capabilities. WME has worked with Australian businesses of every size and sector, across trades, home services, healthcare, legal, professional services, retail and ecommerce, hospitality, automotive, real estate and so on. Our partners are local businesses, national brands, e-commerce storefronts, and enterprise teams looking for a digital partner to work alongside them. As featured in Forbes Australia, SmartCompany, Deloitte Tech Fast 50 and Startup Daily. Ready to grow? Contact us: 1300 161 424