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Pricer is a pioneer and partner for in-store communication and digitalization in the rapidly evolving retail-tech landscape. As a global technology leader, we empower leading retailers worldwide to shape effortless and inspiring shopping experiences that fundamentally change buying behaviors, boost sales, and drive operational efficiency. Leveraging cutting-edge innovation, we deliver scalable, high-performing solutions that easily integrate with existing systems, are energy-efficient, and user-friendly. Founded in Sweden in 1991 and listed on Nasdaq Stockholm, Pricer has delivered over 380 million electronic shelf labels in more than 28,000 stores across more than 80 countries. For further information, please visit www.pricer.com.

Website https://www.pricer.com
Ticker PRICB
Revenue $260.2 million
Employees 335 (236 on RocketReach)
Founded 1991
Address Hälsingegatan 47, Stockholm, Stockholm County 11331, SE
Phone +46 8 505 582 00
Fax +46 8 505 582 01
Technologies
Industry Technology, Information and Internet, Finance General, Apps, Other Commercial Products, Electronic Shelf Label (ESL) Solutions, Finance, Software, Industrial Supplies and Parts, In-Store Geolocalion, Information Services, Information Technology, Retail Technology, Commerce and Shopping, Hardware
Web Rank 2 Million
Keywords Electronic Shelf Labels, Smart Retail Technology, Retail Technology Solutions, Digital Price Tags, Dynamic Pricing, Retail Analytics Solutions, Price Management Software, In Store Analytics, Customer Experience, Automated Pricing, Omnichannel Retail, Inventory Management Solutions, E Commerce Integration, Supply Chain Management, Loss Prevention
Competitors Zebra Technologies, Honeywell, Datalogic, Nedap, SAMSUNG SDS, Displaydata, TSC Auto ID Technology, SATO, Morpheus.Network, Panasonic North America +22 more (view full list)
SIC SIC Code 50 Companies, SIC Code 504 Companies
NAICS NAICS Code 425 Companies, NAICS Code 42 Companies, NAICS Code 4251 Companies

Pricer Questions

The Pricer annual revenue was $260.2 million in 2026.

Magnus Larsson is the President and CEO of Pricer.

236 people are employed at Pricer.

Pricer is based in Stockholm, Stockholm County.

The NAICS codes for Pricer are [425, 42, 4251].

The SIC codes for Pricer are [50, 504].

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