Pricer is a pioneer and partner for in-store communication and digitalization in the rapidly evolving retail-tech landscape. As a global technology leader, we empower leading retailers worldwide to shape effortless and inspiring shopping experiences that fundamentally change buying behaviors, boost sales, and drive operational efficiency. Leveraging cutting-edge innovation, we deliver scalable, high-performing solutions that easily integrate with existing systems, are energy-efficient, and user-friendly. Founded in Sweden in 1991 and listed on Nasdaq Stockholm, Pricer has delivered over 380 million electronic shelf labels in more than 28,000 stores across more than 80 countries. For further information, please visit www.pricer.com.
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The Pricer annual revenue was $260.2 million in 2026.
Magnus Larsson is the President and CEO of Pricer.
236 people are employed at Pricer.
Pricer is based in Stockholm, Stockholm County.
The NAICS codes for Pricer are [425, 42, 4251].
The SIC codes for Pricer are [50, 504].