Powertuning Competitors

Headquartered in Austin, Texas, COBB is an enthusiast-driven automotive company dedicated to providing the world's best vehicle tuning solutions to owners of turbocharged, import oriented vehicles. COBB currently supports small displacement, forced induction vehicles from Subaru, Audi, Volkswagen, Honda, Mazdaspeed, Nissan, BMW, Porsche, Ford and Mitsubishi. Founded in 1999 by Trey Cobb, the company has grown from a small, one-man engine shop for high-end rally applications to a broad based performance parts company, employing 80+ people at our Austin, TX headquarters. Our focus at COBB has always been the enthusiasts. We race, we drive and we like to help people do the same.

AEM Performance Electronics is a subsidiary of Holley Performance Products, the largest performance aftermarket company in the world. AEM Performance Electronics is proud to offer ICE and EV control solutions for the performance aftermarket and conversion applications. AEM EV Vehicle Control Units and supporting electronics allow calibrators to create customized torque management strategies applicable to a wide range of EV systems and component combinations. We integrate EV systems to deliver the highest levels of safety and driving satisfaction, and unify the tuning experience by providing motorsports- and conversion-ready features presented in a high-feature, modern and customizable interface. For ICE applications, AEM has a tenured history serving the performance aftermarket and motorsports industry. AEM Performance Electronics operates within Holley’s Tuning Group alongside six established tuning brands, APR, DiabloSport, Dinan, Edge Products, Range Technology, and Superchips, as stewards in performance tuning in the automotive aftermarket. AEM Performance Electronics’ headquarters are in Hawthorne, CA supported by colleagues across multiple locations: Ogden, UT; Sanford, FL; Opelika, AL; and Holley’s corporate office in Bowling Green, KY. It takes the brightest innovative minds to keep Holley Tuning Group on the cutting-edge of performance electronics. We regularly recruit team members through colleges and universities to fill positions with the most qualified and dedicated employees. Our team members are known for having a passion for creating the world’s best automotive performance products. Ever growing and expanding, Holley Tuning Group has gone from start-ups to a powerful group within Holley (NYSE:HLLY). Our plans include expanding products into new markets, as well as new geographies, all while remaining dedicated to product innovation and exceptional customer service to the growing number of global enthusiasts.

Founded in 1999, Bully Dog began developing full-featured calibration devices and other aftermarkets products for a wide range of light-duty vehicles, heavy-duty vehicles and powersports applications. Concentrating on unlocking the hidden potential of consumer vehicles, Bully Dog surpassed all competitors by providing power gains along side increases in vehicle efficiency. In early 2014, Bully Dog and SCT, a performance driven company dominating the custom tuning market, merged. From the merger, Derive Systems was established, combining the market leading technologies and resources of the SCT and Bully Dog brands. Customers are now offered an unparalleled software solution to improve vehicle performance and the overall driving experience. Bully Dog, with the power of Derive Systems, offers customers unmatched tuning solutions with the greatest number of features across the widest range of vehicles in the market.