POWA index Information

POWA index is a data-driven, real-time sports sponsorship valuation engine, providing a transparent view of the market by incorporating traditional media, social, digital and fan platforms. - Rights holders can identify how to maximise their income from sponsorship properties - Brands/Sponsors can negotiate better Sponsorship deals, saving time & money - Agencies can understand which properties afford the most value for their clients; saving considerable time and existing resource costs.