Pound Marketing Information

Pound Marketing IS a strategy consulting firm that offers hands-on advice for early stage & fast growth technology companies. Pound Marketing is NOT a full-service marketing, design or PR agency. Knowing what you're good at is important. Knowing what you're not good at is essential. Not sure if you're ready to hire a seasoned marketer or invest in a significant consulting engagement? You might not need to do either. Pound Marketing offers the benefit of a seasoned marketer without the commitment or the high upfront cost of a large firm. Services Include VALUE PROPOSITION & BUYER PERSONAS Most agencies charge a significant fee to do complicated value mapping & detailed buyer personas. If you are a well funded, bleeding-edge technology company, it might make sense to invest that level of effort. However, many companies just need someone to interview key stakeholders & do some brainstorming to derive insights that can be used to create compelling messaging. MULTI-CHANNEL CAMPAIGN STRATEGY Developing integrated, multi-channel marketing campaigns are hard & need on-going over sight, but the results can generate significant opportunities for your sales team. Aligning the right mix of activities across the right platforms at the right time to get the right results takes trial & error. Working with an experienced demand generation expert can drastically reduce the time it takes to find the right mix and to see improved results. TECHNOLOGY & VENDOR MANAGEMENT The only way to achieve true scale is to have a solid marketing technology strategy that integrates with platforms across your organization. Leveraging outside vendors is also a key component to help manage the marketing needs of a fast growing company. Its easy to focus all of your energy on the selection & implementation process, but the real challenge often comes in the day-to-day decisions and on-going management of your technology stack and current vendors. Learn more at www.poundmarketing.com/services