Founded in 2002 and based in Los Angeles, Hip Hop International is the producer of multiple live and televised street dance competitions that are the largest and most respected in the world. Hip Hop International was created to focus attention on and foster an understanding of street dance. In 2002, HHI innovated the 5-8 member crew competition, a format further popularized during seven seasons of “America’s Best Dance Crew” (ABDC), the show HHI created for MTV.
In the United States, HHI properties include ABDC, Urban Moves Dance Workshops, USA Hip Hop Dance Championship, World Hip Hop Dance Championship and World Battles: Bboy, Popping, Locking and All Styles.
Around the world, Hip Hop International is firmly established as the foremost authority in hip hop and street dance in every HHI affiliated nation through its internationally respected competitions, educational workshops and Urban Moves dance workshops taught by the most sought after presenters and choreographers. Paying homage to its roots in b-boy culture, Hip Hop International’s worldwide street dance battles featuring the most notorious bboys, lockers, poppers and all stylers culminates every year with the World Battles held in conjunction with the World Hip Hop Dance Championship.
It goes beyond trophies, titles, or fame. World of Dance symbolizes the drive and determination to put the work in, and the courage to get on stage, wherever your stage may be. We built the preeminent global dance brand, combining a hit NBC TV show with Jennifer Lopez and a digital platform of more than 20 million dancers and enthusiasts. Now we’re reimagining the dance studio world to inspire, empower, and celebrate movement for all ages. Let’s move together.
NBC's hit dance competition series, "World of Dance," is led by a judging team of extraordinary dance superstars - Jennifer Lopez (who also serves as an executive producer), Derek Hough, NE-YO - and host Scott Evans. The series, produced in partnership with Universal Television Alternative Studio and Nuyorican Productions, gives dancers the platform to showcase their talents and the opportunity to receive a life-altering grand prize of $1 million.
DanceOn is an entertainment focused digital media company connecting music and pop culture through the universal language of dance. Through multi-platform storytelling and diverse, influencer-driven programming, DanceOn reaches engaged millennials seeking on-demand music content everywhere.
The network's 4B+ views, 30M+ subscribers and 50M+ fans across platforms showcase the influence of dance around music's viral moments. Watch acclaimed shows like The Edge, a docu-series showcasing the World's iconic music videos, tours and performances, the most successful dance show online, Dance Showdown with 75MM+ views over 3 seasons, and the new music video - influencer and fan driven, viral dance hits.
DanceOn was co-founded by CEO Amanda Taylor, Madonna, Guy Oseary and Machinima chairman Allen DeBevoise. DanceOn empowers the creators - musicians and artists in the digital era.