Popskull Information

Popskull is a full-service brand and growth agency. Since 2009, we’ve helped 150+ brands break through the noise, get noticed, and grow. We measure success by revenue, pipeline, and growth momentum. Every strategy, campaign, and piece of creative answers to those numbers. A few results: • SkinnyPop: Helped take the brand from a start-up in two markets to a household name and a nine-figure IPO. • Egg Innovations: Launched Helpful Hens, the fastest-growing brand in premium eggs, and lifted Blue Sky Family Farms to #2 in the Natural Channel. • Lyft: Grew Chicago ridership 25%+ and beat display CTR benchmarks by 3x. • JuiceLand: Delivered a 32.7x ROAS on Google Ads across a multi-year partnership. • Al Dente Pasta Company: Rebranded a pasta company founded in 1981 and drove its best new-customer month on record. • Spiceous: Built a spice brand from scratch that earned 79% purchase intent before its first sale. • Power Plate: Moved the business to DTC within 45 days of the COVID-19 shutdown, leading to record sales. What we do: Brand strategy and identity, packaging, creative development, social media, paid media, demand generation, e-commerce, Amazon, retail and shopper marketing, and sales support. Who we work with: Marketing leaders at mid-size brands and PE-backed companies who want senior strategy and hands-on execution from one team. Scaling brands. Profitably. Over 17 years, we’ve built relationships with brokers and merchandisers, specialist agencies, operations pros, and executives who have built and sold brands of their own. As your brand grows, we make the right introductions at the right time. Clients include Lyft, SkinnyPop, Egg Innovations, Tramontina, Power Plate, JuiceLand, Al Dente Pasta Company, Scale Foods, Challenger Breadware, ZC LYFE, Vonco, Escalon Services, Jacuzzi, Mossy Oak, Westfield Old Orchard, Roti, Swoon, Sneaky Peat, El Palmar, and Swedish Covenant Hospital.