My Expert Midwife is an award-winning skincare brand designed around the unique needs of new mums.
Founded & led by registered Midwives, we use our unrivalled knowledge & experience to create naturally effective, evidence-based products that help you care for yourself throughout your pregnancy, recovery and newborn baby journey.
Our innovative products solve genuine problems with practical, natural & effective solutions that Mums swear by & recommend wholeheartedly.
Our unparalleled insight & expertise - shared through our content & community - makes us the go-to destination for new parents.
Our refreshingly frank communication cuts through the noise and lets Mums know what matters most.
Together, we’re building the most trusted & talked about brand for new Mums.
GentleBirth combines brain science, birth science and technology to empower positive birth through preparation. Our program, which includes training and education in mindfulness, hypnosis, CBT and sports psychology is well established, backed by evidence based research and the successful positive births and testimonials of thousands of women around the world. Founded in 2006 by Tracy Donegan, GentleBirth has grown to become a global leader in childbirth education. GentleBirth has offices in Dublin, Ireland and Mountain View, California, certified instructors that hail from more than a dozen countries and our mobile app is available on iOS and Android in 155 countries.