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FROM BACKPACKS TO BARS — THE STORY OF PIRATE’S GROG Pirate’s Grog was founded in 2014 by Beth Jones and Gaz Noble after a backpacking trip to the Caribbean island of Roatán, Honduras, led to a chance encounter, a very good rum and the beginnings of a slightly improbable business idea. What started with hand-filled bottles, markets and festivals has grown into a £2m+ independent drinks business, with an award-winning portfolio sold across the UK and internationally. Today, Pirate’s Grog is stocked by John Lewis, Harvey Nichols and independent retailers, distributed through major online platforms and international partners, and ranks among the Top 10 rum products on Amazon UK. The range now spans aged, spiced and flavoured rums, liqueurs and alcohol-free spirits, including Five Year Aged, No.13, Spiced, Honey, Pineapple, Wild Cherry, Banana, Toasted Coconut, Black 8 Coffee Rum, Mango & Passionfruit, Dubai Chocolate Liqueur and NO DRAMA 0%. The brand has picked up awards across the portfolio, including recognition from the World Rum Awards and Great Taste, and in 2026 Pirate’s Grog was shortlisted for Rum Brand of the Year at The Spirits Business Awards. Pirate’s Grog is headquartered at Distillery N17 in Tottenham, North London — a 4,000 sq ft warehouse, creative space and event venue that is also home to the brand’s team, parties and live events. The founders also created Rumbellion Festival, the UK’s first dedicated rum and music festival, bringing together independent spirits, sound-system culture and live music. At its heart, Pirate’s Grog has always been about doing things differently. No celebrity founder. No giant drinks group behind it. Just an independent team building bold products, memorable experiences and a rum brand with plenty of character. Independent. Founder-led. Built in London. Do it your way. 📦 Wholesale & export enquiries welcome 🥃 Retail, gifting & hospitality partnerships 🎵 Distillery N17 available for events and

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Beth Jones is the Founder and CEO of Pirate's Grog Rum.

5 people are employed at Pirate's Grog Rum.

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