Picaro Media Information

The New Generation Latino community is vibrant and complex, and presents a challenge to brands that are not sure how to reach this growing demographic. These savvy consumers demand more than just mainstream content simply translated into Spanish; they are bilingual and bicultural, and as American as they are Latino. The Pícaro crew understands the nuances of this community. Raised in Chicago, Miami, New York, and LA, with families from Mexico, Cuba, Venezuela, and the Dominican Republic to name a few, Pícaro understands the New Generation Latino because it is the New Generation Latino. A full-service media company comprised of advertising creatives, journalists, social media mavens, actors, designers, and comedians, the Pícaro crew delivers smart, fun, compelling content with expertise and capabilities for all steps of the process, from creative to talent management to post production. Pícaro is the source for premium content for the exploding bilingual, bicultural Latino demographic. Ponte listo. Ponte Pícaro.