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Piano’s Digital Revenue Optimization solution helps digital services grow revenue by better understanding and influencing their customers’ behavior. Piano unifies analytics, segmentation, and commercial personalization in one AI-driven application, enabling sites and apps to efficiently maximize the value of every user visit. Headquartered in Amsterdam with offices in the Americas, Europe, and Asia-Pacific, Piano serves a global client base including the BBC, Deutsche Telekom, Nikkei, AXA and the Wall Street Journal. For more information, visit piano.io.

Website https://piano.io
Revenue $159.4 million
Funding $92 million
Employees 772 (445 on RocketReach)
Founded 2010
Phone (646) 350-1999
Technologies
Industry Software Development, Content & Collaboration Software, Paid Content, Software Development & Design, Newspapers, Software, Online Publishing, Identity And Access Management, Paywall, Digital Subscriptions, Metered Paywall, Content Monetization, Saas, OTT, Ecommerce, Broadcast Media, Magazines, User segmentation, User identity management, User experience management
Keywords Customer Data Platform, Subscription Management, Digital Experience Platform, Customer Behavior Analysis, User Engagement, Personalization Engine, Data Analytics, Conversion Optimization, Marketing Automation, Customer Journey Mapping, Customer Intelligence, Campaign Management, Audience Segmentation, Data Integration, Behavioral Targeting, Real Time Personalization, Web Analytics, Marketing Technology, Digital Marketing, Data Driven Marketing
Competitors HubSpot, Adobe, Sitecore, Optimizely, Contentsquare, Chartbeat, Bloomreach, Kontent.ai, WordPress VIP | Enterprise WordPress, Parse.ly +38 more (view full list)
SIC SIC Code 7374 Companies, SIC Code 73 Companies, SIC Code 737 Companies, SIC Code 7371 Companies
NAICS NAICS Code 5415 Companies, NAICS Code 541 Companies, NAICS Code 51821 Companies, NAICS Code 518 Companies, NAICS Code 51 Companies, NAICS Code 518210 Companies, NAICS Code 54151 Companies, NAICS Code 541511 Companies, NAICS Code 5182 Companies, NAICS Code 54 Companies

Piano Questions

The Piano annual revenue was $159.4 million in 2026.

Bas Nawijn is the Chief Revenue Officer of Piano.

445 people are employed at Piano.

The NAICS codes for Piano are [5415, 541, 51821, 518, 51, 518210, 54151, 541511, 5182, 54].

The SIC codes for Piano are [7374, 73, 737, 7371].

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