For over five decades, Life Fitness / Hammer Strength has crafted state-of-the art cardio and strength equipment that moves in sync with the human body, helping athletes and exercisers globally, become faster, stronger, and healthier.
We created fitness. Now we’re making it better.
In 1968 Dr. Keene Dimick invented the first piece of electronic fitness equipment – the exercise bike. His creative spirit is in our DNA and continues to inspire us every day.
Today, the way people live, work and play is ever-changing. A phenomenon that is putting new challenges on our collective wellbeing. As creators in fitness, we notice and act on this by innovating, engineering and manufacturing the best workout experiences that move every partner, customer, athlete and exerciser, forward together.
We believe that everybody gains from working out.
That is why, at Life Fitness/Hammer Strength, we partner with our customers to create intuitive, high-performance, cardio and strength solutions, that move with the body’s natural biomechanics to make every goal feel possible.
Driven by the standards demanded by elite athletes, we share a passion to engineer our products to be accessible to all – young and old, athlete and improver, well and in-recovery.
As experts in fitness equipment innovation, we set the bar for our industry. By never compromising on performance, quality, or reliability, we continue to raise that bar.
Our purpose is to empower the world to work out, creating healthier lives together.
Fitness Connection believes fitness should be built for real life.
We're on a mission to make premium fitness accessible to more people by delivering high-quality clubs, industry-leading amenities, and an exceptional value. Our clubs feature expansive workout floors, dedicated turf training areas, women's workout areas, state-of-the-art strength and cardio equipment, recovery spaces, group fitness, and personal training—creating an environment where everyone can show up, put in the work, and leave stronger than they came.
With clubs across Texas, North Carolina, Nevada, and Georgia, we're redefining what a gym experience can be: inclusive, motivating, and designed for every fitness journey.
For our team members, that means building more than careers. It means creating meaningful experiences, serving our communities, and helping people improve their lives every day.
Built for those who show up.