Brain Traffic Information

Brain Traffic is proud to be recognized as one of the most respected and influential content strategy consultancies in the world. Our mission is to transform the way organizations create and manage content, so it’s always purposeful, consistent, and inclusive for all. – Our services: Website content strategy –  Website content strategy guides the creation, organization, and management of content on a website (or websites). It defines: • content purpose  • content hierarchy and relationships • content requirements • metrics for success This work helps break the cycle of reactive content requests, ineffective visual brand redesigns, content ROT (redundant, outdated, or trivial), and constant crossed wires between teams. – Our services: Enterprise content strategy –  Enterprise content strategy is a shared framework of content purpose, standards, process, and models to help teams create and manage content that is: • valuable to your audiences • aligned with your overall business objectives • consistent across channels and platforms This work ensures key content initiatives are always tied to specific, goal-driven initiatives, versus opinions or assumptions. It also often helps increase employee job satisfaction simply by providing a global understanding of content purpose, process, and ownership. – Our team –  With an unrivaled team of content strategy experts, information architects, and UX writers, Brain Traffic brings unparalleled knowledge and insight to every client relationship. We prioritize collaboration, transparency in our processes, and data-driven decisions that are tied to measurable business outcomes. Our work is driven by the understanding that content must be capable of delivering true value to its intended audience. When it is, content can demonstrably help you achieve meaningful business outcomes. This is the heart of content strategy.