Petal was acquired by Empower Finance in 2024. Petal's aim is to bring financial innovation and opportunity to everyone. We use modern technology to help people build credit, avoid debt, and spend responsibly. When you apply for Petal, we use your banking history to instantly create a Cash Score — a measure of your creditworthiness based on income, spending, and savings history. It could help you qualify for a Petal credit card, even if you've never had credit before.
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The Petal annual revenue was $56.7 million in 2026.
Rich McMillen is the Product Director of Petal.
55 people are employed at Petal.
Petal is based in New York, New York.
The NAICS codes for Petal are [52221, 522, 52, 5222, 522210].
The SIC codes for Petal are [602, 61, 60, 614].