Step into the world of LG Electronics, a global innovator in technology and consumer electronics focused on creating solutions for a better life. Guided by our brand promise, Life’s Good, we aim to make everyday life better, smarter and more meaningful for people around the world.
With a history spanning more than six decades, a network of more than 100 subsidiaries, and an international workforce of over 75,000, LG Electronics operates on a truly global scale. Since our founding in 1958, we have remained focused on delivering innovative products and technologies that improve lives around the world.
Through our four business divisions — Home Appliance Solution, Media Entertainment Solution, Vehicle Solution, and Eco Solution Companies — we provide innovative products and services that enhance everyday life across residential, entertainment, mobility, and HVAC sectors.
At the same time, we continue to expand into new growth areas including AI Home, smart factories, robotics and platform-based services such as webOS, building on our strengths in both consumer technology and B2B solutions.
Our management philosophy, Jeong-do Management, reflects our commitment to integrity, transparency and doing business the right way. Built on the principles of customer value creation and people-oriented management, our culture encourages collaboration, creativity and growth.
Join us as we continue to shape what comes next, because at LG, Life’s Good.
The Good Guys is a retail icon in Australia.
Synonymous with a broad range of the biggest brands in electrical appliances, at exceptionally low prices, our trademark enjoys instant recognition amongst Australian consumers.
The Good Guys history in electrical appliance retailing in Australia goes back to 1952. In 1992, The Good Guys banner appeared for the first time on 14 stores in Victoria. Just 6 years later the group implemented its iconic Good Vibrations Pay Less advertising campaign and continued the growth that today sees the prominent trademark on 100+ stores nationally.
In November 2016, JB Hi-Fi acquired The Good Guys, identifying the brand to be a strong strategic fit. Now united as the JB Hi-Fi Limited, this partnership has created a new force in Australian retailing.
The cheerful, friendly nature of The Good Guys brand personality resonates not only in our store designs, layouts, product offering and advertising but in everything we do in our day-to-day dealings with customers.