Perlan is the top attraction in Reykjavík. It’s an iconic building that houses unique nature exhibits, an observation deck, and a revolving café and restaurant. As one of Iceland's most recognizable landmarks and home to an award-winning museum, Perlan is a must-visit destination for everyone. Perlan – Wonders of Iceland serves as a learning laboratory where guests can explore Icelandic nature through the lens of science and human perception. Visitors can discover Iceland's rare and astonishing natural wonders through a series of exhibits and immersive presentations. The combination of cutting-edge technology and interactive experiences, along with captivating information and stories, makes the exhibitions unique, enjoyable, and educational at the same time. Highlights include: - Ice Cave and Glacier Exhibition: At Perlan, guests can observe a real ice cave in a safe and secure environment. The ice cave spans over 100 meters and is carved from over 350 tons of ice and snow. The world-class Glacier Exhibit offers an up-close look at the beauty and fragility of glaciers, shedding light on the impacts of climate change. - Áróra – Northern Lights Show: Áróra is an enchanting journey into the world of the Northern Lights, beautifully narrated by the goddess of dawn. The tale weaves together multiple narratives, blending science and art to create a unique experience. It is a state-of-the-art 8K planetarium show that offers an unforgettable journey through the wonders of the Northern Lights. - Forces of Nature: Interactive exhibitions that showcase Iceland’s volcanic activity and natural forces. Powerful volcano shows and stories of Iceland’s diverse ecosystems, from dynamic volcanic landscapes to the seabirds of the cliffs, utilizing cutting-edge technology and engaging storytelling. - Observation Deck: The deck sits on top of Perlan's six hot water tanks, encircles the glass dome, and provides a 360°view over Reykjavík and its surrounding areas.
| Website | https://perlan.is/ |
| Revenue | $6 million |
| Employees | 30 (14 on RocketReach) |
| Founded | 2016 |
| Address | 1 Varmahlid, Reykjavík 105, IS |
| Phone | (354) 566-9000 |
| Technologies |
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| Industry | Museums, Historical Sites, and Zoos, Museums & Art Galleries, Cultural |
| Keywords | Museum Architecture, Interactive Museum, Environmental Museum, Iconic Building |
| Competitors | Loveless Cafe, GP, Cafe Sydney, Waikiki Resort Hotel, Calgary Tower, Skylon Tower, Sydney Tower Eye (view competitors) |
| SIC | SIC Code 841 Companies, SIC Code 84 Companies |
| NAICS | NAICS Code 71 Companies, NAICS Code 7121 Companies, NAICS Code 712 Companies, NAICS Code 71211 Companies |
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The Perlan annual revenue was $6 million in 2026.
Aðalbjörn Jóhansson is the CEO of Perlan.
14 people are employed at Perlan.
The NAICS codes for Perlan are [71, 7121, 712, 71211].
The SIC codes for Perlan are [841, 84].