Perfetti Media Information

Teams are rarely lacking in ideas. The real challenge is choosing the right ones to act on. We help build an organization-wide research practice and set a deliberate strategy to achieve extraordinary results. Our training and consulting services focus on three pillars for success: * RESEARCH AND DISCOVERY to connect insights and ideas to action: Understanding your users and customers is only the first step. You’ll also need to understand your teams to influence decisions across the organization. I train and advise teams to ensure the research insights directly impact the most pressing business and product goals. * THE PRODUCT VISIONING WORKSHOP to set a strategy driven by evidence: I created and facilitate the Product Visioning Workshop, a team-centric, collaborative approach to prioritize ideas and shape a breakthrough product direction. Since 2014, I have tested and refined the workshop methods with dozens of organizations, including Harvard Business Review, Penn Medicine, and HubSpot. * STRATEGIC RALLYING to boost team productivity and morale: I coach and train leaders and their employees to apply a team-centric lens throughout all stages of the product process. Strategic Rallying is a mindset shift that prioritizes team collaboration and inclusion, resulting in increased productivity, chemistry, and morale.