The Oxygen Advantage® method was developed by breathing educator Patrick McKeown after overcoming his own lifelong asthma through simple breathing techniques based on the Buteyko method. What began as a personal journey soon evolved into a practical system now used by athletes, clinicians, and everyday people in more than 50 countries.
At its core, Oxygen Advantage is about restoring functional breathing.
Most people breathe too much, too fast, and often through the mouth. This over-breathing reduces carbon dioxide in the blood, which limits how efficiently oxygen is delivered to the cells. When breathing becomes slower, lighter, and primarily through the nose, the body begins to function more efficiently — improving energy, sleep, concentration, and resilience.
The method combines three key elements: functional breathing for health, breathing for mental focus and nervous system regulation, and breathing for physical performance. Through nasal breathing, reduced breathing exercises, and breath-hold training, the body adapts to use oxygen more effectively while building tolerance to breathlessness.
These changes have powerful effects. Sleep becomes deeper. Stress becomes easier to manage. Physical exercise feels more controlled. And the mind becomes quieter and more focused.
Today Oxygen Advantage is taught worldwide through a global network of certified instructors and training programs. From improving asthma symptoms and sleep quality to helping athletes enhance endurance and recovery, the method provides practical tools that anyone can apply in daily life.
The principle is simple: when you change the way you breathe, you change how your body works.
And when your breathing works better, everything else becomes easier.
Discover the power within you through the Wim Hof Method, a unique approach pioneered by Wim Hof. Our primary objective is to inspire and empower individuals across the globe, equipping them with the tools to tap into their inner strength, happiness, and health.
Recognized and backed by scientific research, the Wim Hof Method provides a holistic pathway to wellness. Studies have proven its positive influence on the autonomic nervous system ,and immunity and mental health marking its significance in the spheres of public health, athletic performance, and much more.
The methodology of the Wim Hof Method revolves around three fundamental pillars: breathing techniques, gradual exposure to cold temperatures, and the cultivation of a strong mindset. By practicing these techniques, individuals can experience improvements in their overall physical and mental well-being.
To make the Wim Hof Method accessible to people worldwide, there are online courses available for individuals who want to learn and explore this method. Additionally, there is a Wim Hof Method mobile app that guides users through their daily Wim Hof Method sessions and helps them track their progress. The Wim Hof team also organizes summer and winter expeditions as well as Wim Hof Method events.
The Academy program of the Wim Hof Method is dedicated to creating a global network of certified instructors who are passionate about spreading this method through workshops. Over a thousand certified instructors are supported with a broader marketing outreach through our global workshop booking platform.
If you are interested in joining the Wim Hof Method community and working on improving your physical and mental health, you can visit our official website at https://www.wimhofmethod.com. There, you will find more information about the method, access to online courses, the Wim Hof Method app, and details about events and expeditions. Embark on your journey towards Strength, Happiness, and Health.
We help people improve their health, well-being, and performance by changing how they breathe. Since Conscious Breathing Institute was founded in 2009, hundreds of thousands of people have improved their sleep, opened up their airways, got a better sex life, reduced their stress, tensions, and pain, improved their physical fitness and ability to focus and concentrate, just by doing something as simple as changing the way they move the air in and out of their lungs.
We all know the importance of breathing. But few of us understand that HOW we breathe affects every aspect of our life. More than 90% of us can improve how we breathe significantly, thereby gaining great health benefits!
Any quest for enhanced health and wellbeing should include improving your breathing habits as a basic component, since breathing is an integral part of us, and is with us wherever we go. We have the opportunity to practice breath training anywhere, at any time, to establish improved breathing habits simply, inexpensively, and effectively.