Perceptive Research Information

Perceptive is an award-winning insights and intelligence consultancy helping leaders navigate complexity, make better decisions and move with conviction. With more than 65 insights and intelligence experts across New Zealand and Australia, we combine deep local knowledge with a genuinely trans-Tasman perspective. Our people work alongside commercial, government and social-sector clients across both countries. We bring together human understanding, rigorous research, data and evidence to identify the signals that matter and turn them into clear, actionable direction. Our core expertise spans: Brand and market insights: understand customers, markets and culture to strengthen brands, optimise marketing and identify opportunities for growth. Social and Government experience: generate robust evidence to shape strategy, public policy, communications, regulation and service delivery. Experience measurement and management: capture and interpret customer signals to improve experiences, strengthen loyalty and deliver better business outcomes. Our broader capabilities include data analytics, audience segmentation and measurement, helping organisations build a more connected and comprehensive view of their customers, stakeholders and markets. We are a Qualtrics implementation partner across Australia and New Zealand, ISO certified, and an Approved All-of-Government Consultancy Services Provider. As part of Omnicom Oceania, we connect our specialist local expertise with world-leading capabilities across media, public relations, creativity, data and technology.