Peklava Information

Peklava was founded in 2007 in New York City by Paul Knag. We've operated through rate cycles, platform upheavals, and the rewriting of online advertising — and evolved from search-marketing roots into a modern performance acquisition company. How we work Small team. Heavy instrumentation. High standards. We’re operators, not brokers of other people’s work. The people who set strategy here also read the campaign data, talk to partners, and ship the systems. Decisions are made on evidence, close to the numbers, by people accountable for the outcome. That shape is deliberate. A small team with serious data infrastructure and AI-assisted operations covers ground that used to take a floor of analysts — without diluting judgment or accountability. What hasn’t changed since 2007: the belief that quality wins. Partners renew because the customers we send perform. Media partners stay because the demand is real. In regulated markets, reputation is the moat. Peklava LLC also operates RateZip.com, our consumer-facing rate comparison property (as a DBA), and GrandAdvisor.com, our retirement lifestyle portal.