A force for good in beauty since â76.
đąIngredients powered by nature
đ#ForeverAgainstAnimalTesting
đ#CommunityFairTrade
đArmenia, Yerevan, Mashtoc 42a
Founded in 2000 in Amsterdam, Rituals is a global wellbeing brand and a brand for impact. We're not here to sell you beauty, we're here to make you feel good.
As a Certified B Corpâ˘, we are committed to creating positive impact for people and planet. We believe feeling good goes beyond beauty â true wellbeing comes from human connection, with each other and with nature. That belief is why we created 10% Profit for Impact, dedicating 10% of our annual net profit to causes that improve the wellbeing of people and planet. Because when we reconnect with (human) nature, we often rediscover calm, balance, and belonging.
Today, Rituals has grown into a global brand, with 1,500+ boutiques and a presence in 112+ countries, as well as a growing footprint in travel retail, hospitality and wellbeing experiences. We create luxurious products for body and home, combining meaningful experiences with accessible moments of wellbeing.
Our people are at the heart of Rituals. We are a diverse and international team united by a passion for our brand, our customers and our purpose. Discover our career opportunities and join us in making wellbeing an integral part of everyday life.