MB&F is not a watch brand, it is an artistic and micro-engineering concept laboratory in which collectives of independent horological professionals are assembled each year to design and craft radical Horological Machines. Respecting tradition without being shackled by it enables MB&F to act as a catalyst in fusing traditional, high-quality watchmaking with cutting-edge technology and avant-garde three-dimensional sculpture. In 2007, MB&F unveiled their first Horological Machine, its sculptured, three-dimensional case and beautifully finished Engine setting the standard for the idiosyncratic Machines that followed – Machines that tell the time, rather than Machines to tell the time. In 2011, MB&F launched their round-cased Legacy Machine collection. These more classical pieces (classical for MB&F that is) pay tribute to 19th century watchmaking excellence by reinterpreting complications from the great horological innovators to create contemporary objets d'art. Since then, MB&F alternate between launching an exciting new Horological Machine and an historically-inspired Legacy Machine. Also in 2011, MB&F opened its first M.A.D.Gallery in Geneva (M.A.D. stands for Mechanical Art Devices); an art gallery showcasing not only MB&F's own timekeeping machines, but also other forms of mechanical and kinetic art from creators around the world. The MB&F M.A.D.Gallery is a captivating universe of kinetic art where Horological Machines and Mechanical Art Devices reign supreme. The first M.A.D.Gallery opened in Geneva, a stone’s throw from MB&F’s offices and atelier in the heart of the city’s old town. A second M.A.D.Gallery opened in Taipei in 2014, a third one in Dubai in January 2016 and the latest one in Hong Kong in October 2018.
| Website | http://www.mbandf.com |
| Revenue | $8.5 million |
| Employees | 66 (66 on RocketReach) |
| Founded | 2005 |
| Address | Route de Drize, Carouge, Geneva 1227, CH |
| Phone | +41 22 786 36 18 |
| Fax | +7 495 941-84-80 |
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| Industry | Retail Luxury Goods and Jewelry, Manufacturing General, Manufacturing |
| Web Rank | 914229 |
| Keywords | Luxury Watches, Fine Watchmaking, Radical Design, Mechanical Watches, Exclusive Watches, Precision Engineering, Micro Engineering, Limited Edition Watches, Collector Watches, Luxury Goods |
| Competitors | Audemars Piguet, Patek Philippe, Jaeger-LeCoultre, Hublot, Montres Breguet, ZENITH Watches, Richard Mille, F.P.Journe - Invenit et Fecit, Greubel Forsey, Urwerk Sa +39 more (view full list) |
| SIC | SIC Code 382 Companies, SIC Code 38 Companies |
| NAICS | NAICS Code 33 Companies, NAICS Code 334 Companies |
Looking for a particular MB&F employee's phone or email?
The MB&F annual revenue was $8.5 million in 2026.
Serge Kriknoff is the COO and partner MB and F of MB&F.
66 people are employed at MB&F.
MB&F is based in Carouge, Geneva.
The NAICS codes for MB&F are [33, 334].
The SIC codes for MB&F are [382, 38].