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Patrick Xu Location
Shanghai, China
Patrick Xu Work
CEO China @ GroupM China / WPP China (May 2017 - Present)
CEO, China @ (March 2014 - Present)
General Manager Hong Kong, Singapore and Taiwan @ (June 2010 - February 2014)
Sales Director China @ (January 2008 - May 2010)
Sales Director China @ (October 2000 - December 2007)
Associate Director @ (July 1992 - September 2000)
Patrick Xu Education
上海交通大学
Bachelor of Science (BS) (国际贸易)
1988-1988
Patrick Xu Skills
FMCG
Trade Marketing
Consumer Products
Brand Management
Key Account Development
Customer Insight
Brand Equity
P&L Management
Categorization
Nielsen
Shopper Marketing
Cross-functional Team Leadership
Marketing Management
Competitive Analysis
Consumer Insight
Segmentation
International Marketing
Product Innovation
Marketing Research
Consumer Behaviour
Market Analysis
Grocery
Brand Architecture
Market Planning
Pricing Strategy
Distributed Team Management
Global Marketing
Market Research
Strategic Thinking
Key Account Management
Pricing
Strategy
Team Building
PowerPoint
Cross Functional Team
Distributed Team
Sales Management
Cross Functional Team Leadership
Patrick Xu Summary
Patrick Xu, based in Shanghai, China, is currently a CEO China at GroupM China / WPP China. Patrick Xu brings experience from previous roles at GroupM, Mondelēz International, Kraft Foods and Danone. Patrick Xu holds a 1988 - 1988 Bachelor of Science (BS) in 国际贸易 @ 上海交通大学. With a robust skill set that includes FMCG, Trade Marketing, Consumer Products, Brand Management, Key Account Development and more. Patrick Xu has 1 emails on RocketReach.
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