Pathformance Information

Consumer Activation Strategies are paramount to successful campaigns in the CPG and retail industry. At Pathformance, we help brands and agencies unlock the power of integration with our comprehensive platform for retail media, measurement, audience, and media deployment. Pathformance was founded because we knew there was more to CPG marketing than what was out there. The search for reliable data, better outcomes, and consistent measurement led us to creating a better way to serve brand marketers and AdTech partners. We see our team as an extension of your team. We value gratitude, service, collaboration, innovation, and creativity. We successfully optimize campaign performance based on data-driven insights, including competitor data. This competitive landscape overview makes it easier than ever to refine pricing, promotions, and product positioning resulting in digital shelf marketing efforts that drive better results. We do this by leveraging proprietary data to offer strategic insights, real-time commerce data-driven media optimization, comprehensive evaluations of campaign effectiveness, and actionable future strategies. While we are deeply rooted in an understanding of shopper and commerce marketing, our platform is designed to serve the unique needs of brands, agencies, and AdTech partners, emphasizing technology and data-centric solutions for a seamless, optimized omni-channel experience. We’ve helped over 400 brands unlock their data’s potential, driving meaningful growth. With 29 unique AdTech partners, and sales data from 86 retailers, Pathformance is the go-to agency for ROI-focused brand marketers, CPG marketing, and AdTech agencies.