Passendo is the first dedicated email ad server built for publishers who want full control, better performance, and smarter monetization. From global media giants to niche newsletters, publishers trust Passendo to turn email ads into a consistent and scalable revenue stream. We empower publishing teams to: 🟣 Serve native, responsive, and dynamic email ads 🟣 Run direct and programmatic campaigns side by side 🟣 Improve targeting with first-party data and smart segmentation 🟣 Unlock new revenue streams with flexible formats and pricing models 🟣 Gain full control over ad placement, pacing, and frequency 🟣 Get real-time insights with reliable reporting 🟣 Integrate seamlessly with your ESP, OMS, and DSP 🟣 Automate workflows without compromising on quality or performance Our platform is privacy-first, fully customizable, and built for teams that care about performance and user experience in equal measure. And we’re not stopping there. We’ve developed our own DSP, giving you access to premium demand without relying on third-party platforms. And we’ve launched The Monetization Club – a curated community where forward-thinking publishers unlock new opportunities together. Email ad serving – solved.
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The Passendo annual revenue was $9.9 million in 2026.
Anders Rasmussen is the Founder and CCO of Passendo.
14 people are employed at Passendo.
Passendo is based in København S, Capital Region.
The NAICS codes for Passendo are [517, 51].
The SIC codes for Passendo are [48, 489].