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Parallel 42 Ventures is the producer of FOUR LOKO in Mexico, our company invests in prestige brands worldwide who are interested in expanding the market into México. WHAT DO WE DO? Import, sell and promote successful brands of the international market. HOW WE DO IT? Importing Brands from any port of the mexican border. Our areas of logistics and import are located in Laredo, Tx. Commercializing Nationally we have established business relations with national convenience store, example of this is the steady growth we have the national width OXXO store. Regionally, we have a sales structure able to cover 85% of the national market. Making and building brands Our premise is 'the right brand in the right channel' We push the brand in the right market through marketing strategies such as: Activations Promotions Social Media Brand Communication

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Oscar Yada is the Director de Marketing en Four Loko México of Parallel 42.

46 people are employed at Parallel 42.

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