Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it.
So what goes into the market intelligence mix?
MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future.
MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide.
PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers.
COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge.
The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge.
That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.
Datassential connects the dots between consumers and the Foodservice / Food & Beverage industries – deploying data insights to predict what’s going to be next on your plate and in your glass, and empowering food manufacturers, distributors and restaurant operators to make simply smarter decisions to survive and thrive. Our leading insights platform empowers Food & Beverage companies of all sizes and segments to more effectively, and efficiently, innovate, sell, and plan for the future, by leveraging the best data in the industry.
At Datassential we celebrate foodies from all over the world and create a welcoming culture where people research, study, and learn about food trends. We’re committed to being the best in the industry and that means celebrating various perspectives and experiences, learning from each other, and passing on that knowledge to our clients. Food brings people together, and there’s room for everyone at Datassential’s table.
Yelp connects people with great local businesses. Our users have contributed more than 265 million rich, local reviews of almost every type of local business, from restaurants, boutiques, and salons to dentists, mechanics, plumbers, and more.
We are powered by a global community of collaborative people with shared values. Our employees are tenacious individuals who believe in our mission to connect people to great local businesses. In our remote-first workplace, your work makes a difference, you are seen as a whole person, and you are supported in your personal and professional growth. Your #FiveStarCareer starts here.
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