Palate Competitors

Yelp connects people with great local businesses. Our users have contributed more than 265 million rich, local reviews of almost every type of local business, from restaurants, boutiques, and salons to dentists, mechanics, plumbers, and more. We are powered by a global community of collaborative people with shared values. Our employees are tenacious individuals who believe in our mission to connect people to great local businesses. In our remote-first workplace, your work makes a difference, you are seen as a whole person, and you are supported in your personal and professional growth. Your #FiveStarCareer starts here.

Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it. So what goes into the market intelligence mix? MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future. MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide. PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers. COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge. The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge. That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.

尼尔森IQ是提供最全面、最公正消费者行为洞察的全球领导者。在开拓性消费者数据平台的支持以及丰富分析功能的助推下，尼尔森IQ能够为全球领先的消费品公司及零售商提供果断而自信的决策。 通过使用全面的数据，公正评估各种交易项目，尼尔森IQ致力于为客户提供具有前瞻性的消费者行为洞察，进而优化所有零售平台的性能。凭借开放性的数据整合理念，我们能够获得全球最具影响力的消费者数据，全力揭示市场真相。 尼尔森IQ属于安宏资本（Advent International）的投资组合公司，业务遍及近百个市场，覆盖全球90%以上的人口。