Paddle Shack Competitors

At Recreational Equipment, Inc. (REI), we exist to inspire and enable life outside for everyone. We believe that it’s in the wild, untamed and natural places that we find our best selves, so our purpose is to awaken a lifelong love of the outdoors, for all. Since 1938, we have been your local outdoor co-op, working to help you experience the transformational power of nature. We bring you top-quality gear and apparel, expert advice, rental equipment, inspiring stories of life outside and outdoor experiences to enjoy alone or share with your friends and family. And because we have no shareholders, with every purchase you make with REI, you are choosing to steward the outdoors, support sustainable business and help the fight for life outside. So whether you’re new to the outdoors or a seasoned pro, we hope you’ll join us.

We are a stand up paddle brand, we are a lifestyle brand, we are racers, we are surfers, we are anglers, we are industry leaders, and we are technical innovators. The technical innovations are what allow us to stand apart. From designing the world's first fishing specific stand up board to creating a proprietary carbon/innegra weave, BOTE continues to push stand up paddle boarding forward. These innovations allow our customers to paddle faster, further, and with purpose.

Discover the most innovative performance fishing apparel and clothing at Huk Gear. Shop quality shirts, pants, jackets, shoes and accessories for all anglers!