PA-genome Information

The product genome was conceived because research shows that the top 4% of sales professionals sell over 90% of products and services globally. genome provides a suite of on-line tools based on the very latest psychological research enabling us to effectively identify the DNA of the top performing sales professionals. Six core competencies that underpin selling excellence have been identified and, following extensive research examining the psychology behind these core competencies, genome exposes a set of sub-competencies that prove instrumental in driving superior sales performance. genome is a 3 stage on-line system consisting of the assessment (DNA), analysis (MATCH) and development (MENTOR) of sales professionals.