P. Chen Email & Phone Number
Vice President of Marketing and Operation @ Shanda Group (Past)
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P. Chen Location
- Shanghai, China
P. Chen Work
- 2023 - 2024 Vice President of Marketing and Operation @
- 2020 - 2022 Chief Marketing Officer @
- 2017 - 2020 General Manager, Head of Marketing, Tencent Financial Technology @
- 2019 - 2019 General Manager of International eWallet Business and Head of Marketing of Tencent Fintech @
- 2013 - 2017 General Manager, Head of Marketing, Mobile Internet Group @
- 2012 - 2013 Managing Director, Head of Greater China @
- 2008 - 2012 Executive Director of Strategy, Greater China @
- 2007 - 2008 Vice President of Marketing @
P. Chen Education
- Northwestern University
硕士
1995 - 1996 - National Chengchi University
Bachelor of Art
1988 - 1992
P. Chen Skills
- 数字化战略
- 搜索引擎营销 (SEM)
- FMCG
- Retail
- Budget
- Integrated Marketing
- Digital Marketing
- Launch Of New Products
- new product ideation
- business development
- Product Development
- Strategy
- Marketing
- Management
- Budgets
- New Business Development
- Leadership
- Brand Management
- Brand Development
- P&L Management
- Brand Architecture
- Marketing Management
- Product Launch
- 品牌管理
- Marketing Strategy
- Marketing Communications
- Market Research
- Advertising
- Customer Insight
- Business Strategy
- Budgeting
- 数字化营销
- 策略
- 营销
- 营销战略
- 市场情况调查
- 业务开发
- 经营策略
- 国际市场营销
- 英语
- 激励演讲
- 移动安全
- 管理咨询
- Big Data Analytics
- International Market Entry
- Team Building
- Project Management
- Mobile Internet
- Customer Service
- Sales
P. Chen Summary
- P. Chen, based in Shanghai, China, was previously a Vice President of Marketing and Operation at Shanda Group. P. Chen brings experience from previous roles at Yum China and Tencent. P. Chen holds a 1995 - 1996 硕士 @ Northwestern University. With a robust skill set that includes 数字化战略, 搜索引擎营销 (SEM), FMCG, Retail, Budget and more. P. Chen has 1 emails on RocketReach.
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